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ADHD

Published: Mar 14, 2026

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How to Start a Telehealth ADHD Practice in California

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Written by Klarity Editorial Team

Published: Mar 14, 2026

How to Start a Telehealth ADHD Practice in California
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You’re considering launching or scaling an ADHD telehealth practice. You’ve seen the headlines about skyrocketing demand, the promises of ‘easy patient acquisition,’ and maybe even some wildly optimistic projections about filling your schedule in weeks.

Let’s talk about what actually happens when you try to build a sustainable ADHD telepsychiatry practice — the real costs, the hidden challenges, and the business models that actually pencil out.

The ADHD Telehealth Opportunity (And Why It’s Harder Than It Looks)

Adult ADHD diagnosis rates have climbed sharply over the past five years. More patients are seeking care. Fewer providers want to deal with the controlled substance headaches. That supply-demand gap creates genuine opportunity — but it also means you’re entering a competitive, heavily regulated space where operational mistakes get expensive fast.

The core challenge: ADHD care is built around controlled substances (Schedule II stimulants), which means:

  • Multi-state licensing gets complicated (no shortcuts in CA or NY)
  • Federal prescribing rules are still evolving (current flexibilities expire eventually)
  • State-by-state PDMP compliance adds workflow friction
  • Insurance prior authorizations consume non-billable time
  • Patient no-show rates run 15-20% higher than other psychiatric specialties

So while demand is real, profit margins depend entirely on how efficiently you solve these operational problems.

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The Patient Acquisition Math Nobody Talks About

Here’s where most ‘start your ADHD practice’ advice falls apart: patient acquisition cost.

You’ll see claims that you can acquire ADHD patients for ‘$30-50 through SEO’ or ‘just list on directories.’ The reality is far more expensive and time-consuming.

What DIY Marketing Actually Costs

SEO (Search Engine Optimization):

  • Timeline: 6-12 months before meaningful patient flow
  • Requires consistent content, technical optimization, backlink building
  • If you hire an agency: $1,500-3,000/month minimum
  • If you do it yourself: 10-15 hours/week of your time, plus tools ($200-500/month)
  • Effective cost per booked patient (year one): $300-600+ when you factor in months of investment before results

Google Ads (PPC):

  • Mental health keywords: $15-40+ per click
  • Conversion rate (click to booked appointment): 3-8% on a good campaign
  • Realistic cost per booked patient: $200-500+
  • That’s before factoring in no-shows (~20% for ADHD), meaning your cost per kept appointment is even higher

Directory Listings (Psychology Today, Zocdoc):

  • Psychology Today: $30/month subscription, but you compete with 200+ other providers on the same search page
  • Zocdoc: Moved to pure pay-per-booking — $50-180 per new patient booking depending on market and specialty
  • The fee applies even if the patient no-shows (which, for ADHD patients, happens 60-90% more often than average)

The Hidden Costs:

  • Staff time to handle and qualify leads
  • Failed campaigns while you test messaging
  • Ad spend on clicks that never convert
  • Your time learning platform nuances
  • Opportunity cost of not seeing patients while building marketing systems

When you add it all up, acquiring a qualified psychiatric patient through traditional marketing channels typically costs $200-500+ per patient when you’re starting out. Not the $30-50 some guru promised.

The Alternative: Platform-Based Patient Acquisition

This is where platforms like Klarity Health change the economics entirely.

Instead of spending $3,000-5,000/month on marketing with uncertain results, you pay a standard fee per new patient appointment. The platform:

  • Pre-qualifies patients matched to your ADHD specialty
  • Handles all marketing and advertising
  • Provides integrated telehealth infrastructure (no separate EHR/video platform costs)
  • Offers both insurance and cash-pay patient flow
  • Lets you control your schedule — you only pay when patients book

The math makes sense: Rather than gambling $4,000/month hoping SEO or ads work, you pay a predictable amount per qualified patient who actually shows up. That’s guaranteed ROI versus speculative marketing spend.

For new providers or those scaling multi-state, this eliminates the biggest risk: burning capital on patient acquisition before proving your market.

Cash-Pay vs Insurance: The Real Trade-Offs

Every ADHD provider eventually hits this decision point. Here’s what the economics actually look like:

Cash-Pay ADHD Practice

Revenue Reality:

  • Initial evaluation: $300-500
  • Follow-up visits (15-30 min): $150-250
  • Typical patient: 12 visits/year = $1,800-3,000 annual revenue per patient

Pros:

  • No insurance paperwork, claims, or prior authorizations
  • Set your own fees based on market and value
  • Longer appointments if clinically warranted (not constrained by CPT codes)
  • No formulary restrictions — prescribe what’s best clinically
  • Can offer creative models (monthly membership, bundled packages)
  • Faster payment (collect at time of service)

Cons:

  • Smaller addressable market (only patients who can afford cash)
  • Patients may expect ‘concierge’ level responsiveness
  • You’re responsible for providing superbills (and patients may not get reimbursed)
  • Harder to build volume quickly (no insurance directory referrals)

Who It Works For: Established providers in affluent markets, or those targeting specific niches (tech workers, professionals, college students whose parents pay). Works best if you can differentiate on quality, availability, or specialized expertise (women’s ADHD, adult diagnosis, medication optimization).

Insurance-Based ADHD Practice

Revenue Reality:

  • Reimbursement varies wildly by payer and state
  • Medicare/Medicaid ADHD follow-up (99213): $70-100 typically
  • Commercial insurance: $90-140 for med checks
  • Initial evaluations reimburse better but require 60+ min documentation

Pros:

  • Larger patient pool (coverage removes cost barrier)
  • Insurance directories drive referrals
  • Patients tend to stay longer (out-of-pocket cost is lower)
  • Can bill for some psychological testing/assessments

Cons:

  • Prior authorization hell: Stimulant PAs consume 15-30 minutes of non-reimbursed staff time per request
  • Lower effective hourly rate (after admin overhead)
  • Rigid visit structures (insurance won’t pay for two visits in one month, even if clinically needed)
  • Claim denials and delayed payment (60-90 day cash flow lag)
  • Required documentation is extensive (DSM-5 criteria, treatment plans, progress notes)

The Hidden Cost: A full-time biller/admin person costs $40-60k/year. If you’re solo and doing it yourself, that’s 10+ hours/week not seeing patients.

The Hybrid Sweet Spot

Many successful ADHD practices do this:

  • Stay out-of-network but provide superbills for patients with PPO plans
  • Charge reasonable fees ($175-225 for follow-ups) that patients will pay upfront
  • Patients with good out-of-network benefits get 50-80% reimbursed
  • You avoid PA headaches and claim filing, patients get some insurance benefit

This captures motivated patients with financial means while maintaining operational simplicity.

Multi-State Licensing: The Operational Reality

ADHD telehealth means treating patients across state lines. Here’s what that actually entails:

The Interstate Medical Licensure Compact (IMLC)

37 states participate (including FL, TX, PA, IL — but NOT California or New York).

How it works:

  • Apply through your home state (if it’s a member)
  • Pay IMLC commission fee (~$700) + individual state fees ($300-800 each)
  • Receive ‘Letter of Qualification’ enabling expedited applications in other compact states
  • Timeline: 4-8 weeks per additional state once qualified

What it saves: Months of waiting and redundant paperwork. Texas, which normally takes 3-4 months, can be 4-6 weeks via IMLC if your credentials are clean.

California and New York: The Expensive Outliers

California:

  • Full application required (no shortcuts)
  • 36 months of residency documentation
  • Extensive background verification
  • Timeline: 6-9 months minimum
  • Application fee: $842 + fingerprinting/verification costs
  • Known for being the slowest, most bureaucratic board in the country

New York:

  • Ironically one of the fastest: 6-12 weeks
  • Minimal verification requirements (they don’t confirm work history)
  • $735 application fee
  • Requires 3-year continuing medical education (CME) tracking
  • Bonus: No state-controlled substance license needed beyond DEA

Bottom line: If you want to practice in CA or NY, budget 6+ months and $1,000+ per license. Factor this into your business plan.

PMHNPs: Even More Complicated

Psychiatric Nurse Practitioners face a patchwork:

  • APRN Compact exists but only 4 states had adopted it as of 2024
  • Most states require individual NP licensure
  • Scope-of-practice varies: CA and TX still require physician supervision for prescribing, while FL and IL allow independent practice for psychiatric NPs
  • Some states limit NP Schedule II prescribing (though psychiatric exceptions often apply)

Practical impact: PMHNPs often need to partner with a supervising psychiatrist in restricted states, which adds cost and complexity to multi-state practice.

ADHD Prescribing Rules: What You Must Know in 2026

This is where regulatory compliance gets real.

Federal Rules (Ryan Haight Act & DEA Flexibilities)

Current status (as of Feb 2026):

  • COVID-era telehealth flexibilities for Schedule II prescribing extended through 2025 (and likely into 2026 while DEA finalizes permanent rules)
  • You can prescribe stimulants via telehealth without an in-person exam IF you conduct a proper audio-visual evaluation

What’s coming:

  • DEA proposed a ‘special registration’ system for tele-prescribers
  • May require one in-person visit within certain timeframes
  • Rules are in flux — providers must stay vigilant

What this means operationally:

  • Document your video exams thoroughly (date, time, verification of identity, full psychiatric assessment)
  • Establish a clear physician-patient relationship (not just a script mill)
  • Be prepared to pivot if rules tighten (have a plan for in-person partnerships or exam logistics)

State-Specific Prescribing Rules

California:

  • Video exam = equivalent to in-person for establishing patient relationship
  • Can prescribe stimulants via telehealth from day one
  • Must check CURES PDMP before every controlled substance prescription
  • E-prescribing mandatory

Texas:

  • Audio-visual telehealth establishes valid patient relationship (no in-person required currently)
  • Must use TxPAT (Texas PDMP)
  • Synchronous audio+video required (phone-only doesn’t cut it)
  • Historically strict, but current rules align with federal flexibility

Florida:

  • Unique ‘Telehealth Provider Registration’ for out-of-state providers
  • General prohibition on Schedule II prescribing via telehealth EXCEPT for psychiatric treatment (ADHD qualifies!)
  • Out-of-state psychiatrist can register and prescribe stimulants without full FL license
  • Must consult E-FORCSE PDMP

Pennsylvania & Illinois:

  • Follow federal guidelines
  • Standard PDMP requirements
  • No unique restrictions beyond multi-state licensing

Key takeaway: State rules vary enough that you need legal/compliance review before launching in each state. Don’t assume.

The ADHD No-Show Problem (And How to Fix It)

Here’s an operational reality nobody warns you about: ADHD patients miss appointments at dramatically higher rates.

The Data

A 2024 study found:

  • Adults with ADHD: 38% missed at least one appointment per year (vs 23% without ADHD)
  • 16% missed multiple appointments annually
  • Children with ADHD: roughly twice as likely to no-show

Why? ADHD symptoms (forgetfulness, disorganization, time blindness) directly interfere with appointment attendance.

What This Costs You

If your no-show rate is 20% and you schedule 100 appointments/month at $175 average:

  • 20 no-shows = $3,500 lost revenue/month
  • $42,000/year in unrecoverable time

That’s before factoring in the clinical impact: missed follow-ups delay medication titrations, patients run out of meds, you get urgent refill calls outside appointments.

How to Reduce No-Shows

Technology solutions:

  • Automated text/email reminders 24 hours before
  • Same-day confirmation (text morning-of asking ‘still coming?’)
  • Push notifications for telehealth (click to join, not dial-in)
  • ‘Add to calendar’ links that sync to patient’s phone

Policy solutions:

  • No-show fee for cash patients ($50-100)
  • Three-strike policy (discharge after 3 no-shows without notice)
  • Require credit card on file for telehealth bookings
  • Overbook 10-15% to compensate (ethically questionable but some do it)

Clinical solutions:

  • Shorter, more frequent appointments (15-min check-ins monthly vs 30-min quarterly)
  • Flexible rescheduling (text-to-reschedule within 24 hours)
  • Build rapport (‘I’m expecting to see you Thursday, don’t want you to fall out of care’)

What works best: Telehealth itself. When patients can join from home/work instead of driving across town, attendance improves significantly. Some practices saw no-show rates drop 30-50% after shifting to video visits.

Startup Costs: The Real Numbers

If you’re launching an ADHD telepsychiatry practice from scratch, here’s what you’re actually spending:

Licensing & Compliance

  • State medical licenses (3 states): $2,500-3,500
  • DEA registration (3 states × $888): $2,664
  • State controlled substance licenses where required: $200-500
  • IMLC application: $700
  • Background checks/fingerprinting: $300
  • Total: $6,500-8,000

Technology & Infrastructure

  • HIPAA-compliant telehealth platform (EHR + video): $100-400/month
  • E-prescribing system (often bundled): included or $50/month
  • Website (professional, SEO-optimized): $2,000-5,000 one-time
  • Secure email/communication: $20-50/month
  • Laptop, webcam, headset: $1,500-2,500
  • Total: $4,000-8,000 upfront + $200-500/month

Professional Services

  • Malpractice insurance (telepsych coverage, 3 states): $3,000-6,000/year
  • Legal (LLC formation, contracts, privacy policies): $1,500-3,000
  • Accounting setup: $500-1,000
  • Credentialing service (if taking insurance): $1,000-2,000
  • Total: $6,000-12,000 first year

Marketing & Patient Acquisition

  • Website SEO optimization: $2,000-5,000
  • Initial ad budget (Google, directories): $2,000-5,000
  • OR platform partnership (Klarity): $0 upfront, pay per appointment
  • Total: $4,000-10,000 traditional route OR $0 upfront platform route

Grand total to launch (traditional DIY model): $20,000-40,000 first year

Alternative (platform partnership model): $12,000-20,000 first year (no marketing spend, pay as you go for patients)

The Revenue Side

To make these numbers work, you need to see patients.

Cash-pay example:

  • 15 patients/week × $175/visit × 48 weeks = $126,000/year gross
  • Minus overhead (30-40%): $75,000-88,000 net
  • Minus startup costs year one: $55,000-68,000 take-home

Insurance example:

  • 20 patients/week × $110 average reimbursement × 48 weeks = $105,600/year gross
  • Minus overhead (40-50% due to admin): $52,000-63,000 net
  • Minus startup costs year one: $32,000-43,000 take-home

Platform partnership example (Klarity Health):

  • Zero marketing spend
  • Pay per appointment instead of upfront patient acquisition costs
  • Faster time-to-revenue (patients flow immediately vs 6+ months for SEO)
  • Revenue predictability (you control volume by setting availability)

The economic advantage: you eliminate the $10,000-15,000 first-year marketing gamble and pay only when you actually see patients.

State-Specific Considerations for ADHD Telehealth

Each major market has unique dynamics:

Texas

  • Severe psychiatrist shortage (rank 43rd, 1 per 8,966 residents)
  • High ADHD patient demand, especially in Dallas, Houston, Austin metros
  • Many pediatricians refer out for ADHD (they don’t want controlled substance liability)
  • Insurance: Texas Medicaid covers tele-ADHD statewide
  • Cash-pay works well with affluent urban populations
  • Opportunity: Plenty of unmet need, but also new telehealth providers entering market

Florida

  • Psychiatrist shortage (rank 42nd, 1 per 8,577 residents)
  • Unique telehealth registration allows out-of-state prescribing for psychiatric conditions
  • Large snowbird/college student population needs continuity of ADHD care
  • Strong telehealth parity laws
  • Opportunity: Can serve FL patients without full license initially via registration, test market before investing in full licensure

California

  • Better provider ratio (rank 12th) but most concentrated in Bay Area/LA
  • Many providers are cash-only, leaving insurance patients with waitlists
  • Tech industry population with high adult ADHD rates
  • Medi-Cal covers ADHD telehealth
  • Opportunity: Huge market, but slow/expensive to get licensed. Plan 9-12 months ahead.

New York

  • Good provider density (rank 4th, 1 per 3,745 residents) in NYC
  • Upstate and outer boroughs underserved
  • Fast licensing (6-12 weeks)
  • Many NYC psychiatrists cash-only ($300+/session), creating access gap
  • Opportunity: Take insurance or offer competitive cash rates to capture middle-market patients

Pennsylvania

  • Moderate density (rank 10th, 1 per 4,586 residents)
  • Rural PA severely underserved
  • Strong telehealth laws post-COVID
  • NPs need physician collaboration (limits independent PMHNP practice)
  • Opportunity: Serve rural areas via telehealth where in-person access is limited

Illinois

  • Similar to PA (rank 18th, 1 per 5,989 residents)
  • Chicago saturated, rest of state needs providers
  • Full NP practice authority for experienced PMHNPs
  • Extra step: state controlled substance license required
  • Opportunity: Telehealth can reach underserved central/southern Illinois efficiently

The Klarity Health Advantage: What Actually Makes Sense

After laying out all these operational realities, here’s why a platform partnership model works for many ADHD providers:

You avoid the patient acquisition gamble. Instead of spending $5,000/month for 6-12 months hoping SEO or ads work, you get pre-qualified patients immediately.

You pay only for results. Standard listing fee per new patient appointment — if nobody books, you don’t pay. Compare that to fixed marketing costs whether you get patients or not.

The economics are transparent. You know exactly what patient acquisition costs per appointment. Factor that into your pricing and scheduling, done.

Infrastructure is handled. HIPAA-compliant video, EHR integration, credentialing support, patient matching. You focus on clinical care.

You control your practice. Set your availability, choose insurance vs cash-pay, decide which states to serve. Not a W-2 job — you’re building your own practice with the platform handling the hardest operational pieces.

Multi-state licensing support. Credentialing team helps navigate state requirements, often negotiates group rates for DEA/licensing.

For new providers or those scaling, this is the difference between:

  • Burning $40,000 in year one hoping to build a patient base
  • OR starting with zero upfront marketing spend and paying only when patients book

The traditional model works if you have deep pockets and 12-18 months to build. The platform model works if you want revenue this quarter.

The Bottom Line

Building a sustainable ADHD telehealth practice in 2026 requires:

  1. Realistic economics: Patient acquisition costs $200-500+ through traditional channels. Platform partnerships change that math entirely.

  2. Multi-state compliance: Budget 6-12 months and $2,000-3,000 per state for licensing. Use IMLC where possible, plan ahead for CA/NY.

  3. Smart payer mix: Cash-pay offers higher margins but smaller market. Insurance fills your schedule but adds admin overhead. Hybrid or platform models can balance both.

  4. Operational rigor: ADHD patients no-show more. Use telehealth, automation, and smart policies to minimize disruption.

  5. Regulatory vigilance: Federal prescribing rules are evolving. Document thoroughly, stay current on DEA guidance, have contingency plans.

The providers thriving in ADHD telehealth aren’t the ones with the fanciest websites or biggest ad budgets. They’re the ones who solved the operational problems efficiently so they can focus on clinical care.

If you’re spending more time on marketing, licensing paperwork, and chasing no-shows than you are treating patients, you’ve built the wrong business model.

Ready to skip the patient acquisition gamble and start seeing ADHD patients this month? Explore Klarity Health’s provider network — get matched with pre-qualified patients, use proven telehealth infrastructure, and pay only when appointments happen. That’s how you build a practice with predictable economics and actual work-life balance.


FAQ

Q: Can I really prescribe ADHD medications via telehealth in 2026?

Yes, with proper compliance. Current federal rules (extended through at least 2025, likely into 2026) allow Schedule II prescribing via telehealth if you conduct a thorough audio-visual evaluation. State rules vary — CA, TX, FL, PA, IL, and NY all permit it with proper PDMP checks and documentation. DEA may introduce new requirements (like periodic in-person visits) in future permanent rules, so stay current on guidance.

Q: What’s the fastest way to get licensed in multiple states?

Use the Interstate Medical Licensure Compact (IMLC) if your home state is a member. Apply once, pay ~$700 commission fee plus individual state fees, and receive expedited processing in 37 member states (4-8 weeks each vs 3-6 months traditional route). For California and New York (non-compact states), apply early — CA takes 6-9 months, NY takes 6-12 weeks.

Q: Should I go cash-pay or take insurance for ADHD?

Depends on your market and risk tolerance. Cash-pay offers higher margins ($150-250/visit vs $90-140 insurance reimbursement) and less admin, but smaller patient pool. Insurance fills your schedule faster but prior authorizations for stimulants consume significant non-billable time. Hybrid (out-of-network with superbills) captures PPO patients while avoiding PA headaches. Many successful practices start with insurance to build volume, then transition to cash or hybrid once established.

Q: How do I reduce no-shows with ADHD patients?

ADHD patients no-show 60-90% more than average due to forgetfulness and disorganization. Mitigate with: automated text/email reminders (24 hours + 2 hours before), same-day confirmation calls, telehealth (removes travel barrier), no-show fees for cash patients, flexible rescheduling policies, and shorter more frequent appointments. Telehealth alone can cut no-show rates 30-50% compared to in-office.

Q: What does patient acquisition actually cost?

Traditional marketing (SEO, Google Ads, directories) costs $200-500+ per booked patient when you factor in all expenses: agency fees, ad spend, staff time, failed campaigns, and 6-12 month SEO timeline before results. Zocdoc charges $50-180 per new patient booking. Psychology Today is $30/month subscription but you compete with 200+ providers. Platform partnerships like Klarity charge a standard listing fee per appointment with zero upfront marketing spend — you pay only when qualified patients book.

Q: Do I need a separate DEA registration for each state?

Yes. DEA registration is federal but issued per practice location/state. For telehealth, register in your primary practice state. Some providers register in each state where they see high patient volume to avoid complications, though technically one DEA number can cover multi-state telehealth. Consult DEA guidance and your attorney. Additionally, some states (like Illinois) require a separate state-controlled substance license beyond the DEA registration.

Q: Can PMHNPs practice ADHD telehealth independently?

Depends on the state. Full practice authority states (like Florida and Illinois for psychiatric NPs) allow independent diagnosis, treatment, and prescribing. Restricted states (California, Texas, Pennsylvania) require physician supervision or collaborative agreements for NPs to prescribe controlled substances. PMHNPs need to navigate state-by-state scope-of-practice laws and often partner with supervising psychiatrists in restricted states for multi-state telehealth.

Q: What are the startup costs for an ADHD telehealth practice?

Budget $20,000-40,000 first year for traditional DIY model: licensing & DEA ($6,500-8,000), technology/website ($4,000-8,000 upfront + $200-500/month), malpractice/legal/accounting ($6,000-12,000), and marketing ($4,000-10,000). Platform partnership model (like Klarity) reduces this to $12,000-20,000 by eliminating upfront marketing spend — you pay per appointment instead.

Q: What should I know about Florida’s telehealth registration for ADHD?

Florida offers a unique Telehealth Provider Registration that allows out-of-state physicians to treat Florida patients without full licensure. There’s a catch: registrants generally cannot prescribe Schedule II controlled substances EXCEPT when treating psychiatric conditions. Since ADHD is a psychiatric diagnosis, out-of-state psychiatrists can register and legally prescribe stimulants to Florida ADHD patients. This is a fast, cost-effective way to test the Florida market before investing in full licensure.

Q: How long does it really take to build patient volume through SEO?

Honest timeline: 6-12 months of consistent investment before SEO generates meaningful patient flow. You need regular content publishing, technical site optimization, backlink building, and Google’s trust-building period. Early months yield almost no patients. Most solo providers don’t have the expertise or budget to execute effective SEO long enough to see results. That’s why many use pay-per-appointment platforms initially for immediate patient flow while building SEO in parallel for long-term sustainability.


Sources

  1. University of Bath. ‘New study reveals high rates of missed GP appointments among patients with ADHD.’ Press release, July 9, 2024. https://www.bath.ac.uk/announcements/new-study-reveals-high-rates-of-missed-gp-appointments-among-patients-with-adhd/

  2. Mirage News. ‘Research Finds High ADHD Patient No-Show Rates.’ July 10, 2024. https://www.miragenews.com/research-finds-high-adhd-patient-no-show-rates-1271911/

  3. Zocdoc. ‘How Zocdoc’s Pay-Per-Booking Model Works for Providers.’ December 17, 2025. https://www.zocdoc.com/blog/facts/pay-per-booking-fees-explained/

  4. PatientGain. ‘PatientGain vs Zocdoc: Comparing Patient Acquisition Pricing Models.’ 2024. https://www.patientgain.com/zocdoc-pricing

  5. PsychMD Georgia. ‘Direct Psychiatry vs Insurance-Based Care: What’s the Difference?’ June 3, 2025. https://psychmdga.org/blog/direct-psychiatry-vs-insurance-based-care-whats-the-difference/

Source:

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All professional services are provided by independent private practices via the Klarity technology platform. Klarity Health, Inc. does not provide medical services.
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1825 South Grant St, Suite 200, San Mateo, CA 94402
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